# 2 5 steps to setting your communication plan on FIRE! #2

Balanced Solutions for Creating Compelling Content

 

Step 2: Choose a Medium

With our chosen audience(s) in place, we can slide right into how to choose a channel for your message as well as how to use AIDA (Attention, Interest, Desire, Action).

Let’s say you’ve spent a few years building a website and you have a decent following on social media. You have been monitoring your analytics so you know there is more traffic coming to your social media accounts than to your website/blog.

Based on this information, and because you want to create more traffic to your site where your final call-to-action resides, you decide to create a webpage as a medium to announce your new service. You  then plan to share it through your busiest social media channels.

AIDA is an in-depth exercise on its own, and I encourage you to explore this marketing model if you haven’t already. It's been around forever but it works. In a nutshell, I use AIDA to build key words and phrases to envision the medium and design. I usually write a page or two filled with graphics, photographs and content for each of the following sections of the acronym:

Attention: Uncluttered, easy to read, concise, beauty shots/visual elements, a Zen quality to the layout

Interest: Focus on your target audience and their role identification. They need to say, ‘I can identify with this.’ Explore their needs recognition and highlight features that make you different from competitors.

Desire: Problem: Short on time Solution: listen to a video. Create a feeling of appreciation and trust. Support the user’s decision, solve a problem or give peace of mind.

Action: Clear call-to-action, brand strength, one-stop-shop, responsive, honest, confidential

Congratulations. You are now ready to design your webpage around your AIDA brainstorm.

There are so many untold stories. Let me tell yours. Nightingales Notes can help create specialized content based on your Dominant Mastery