Balanced Solutions for Creating Compelling Content

Perhaps you’ve heard the expression 'people don’t buy what you do, they buy WHY you do it.' This makes perfect sense to me.

It is painfully obvious when you come across a person who has no passion for their profession. There is no motivation, no expression and no joy. Why is this important? Put simply—if desire for what you do is missing, other people won’t desire it either. The existence of passion is a must for all relationships, both professional and personal. A vivacious person with a spark for what they do captures the interest of many and keeps it.

So how do we convey this excitement into words?

Very easily. We tell the readers the fascinating story of how we found what we love, and what inspires us to do it daily.

While working with many business owners on improving their marketing strategy, I found that a large percentage of these people have amazing background stories that very few people knew about.

In fact, most of these fascinating people could rarely see how their story connected to their business and to their current work—never mind how they could use this unique piece of themselves to attract MORE people and enhance their content.

It was then that I began to specialize in writing the background stories of my clients as well as finding the best way to present these stories to their audiences.

The challenges and discoveries they told me about were super interesting, but I couldn’t help but notice something else.

When these people began sharing their story, they lit up like a Christmas tree!

Yup, this is passion my friends.

Someone that comes to life because they love what they do, and they love the process that got them there.

I continued to document these experiential tales, and eventually created one of my most exciting products: Dominant Mastery©, a stimulating discovery process that:

• Takes you through the building blocks of your unique Dominant Desire Story
• Redefines what makes you unique
• Gives you key words and themes to make your content marketing strategy shine

Click Here to read more about Dominant Mastery© and redefine your Desire Story